MANUFACTURER MAP & MRP PROGRAMS​

What the heck are MRP/MAP programs and why do I need to participate?

The answer is that some resellers, especially those selling online with minimal overhead and few expenses, or those that are “back door” buyers, can move a large volume of products through aggressive price discounts. This drives down average retail prices and results in decreased purchases from reputable dealers that honestly follow retail pricing guidelines. However, with Minimum Advertised Price (MAP) and Minimum Retail Price (MRP) agreements that are legally enforceable, it levels the “playing field” so to speak by ensuring that all resellers maintain an agreed on minimum price, resulting in a fair competition across the board. Most large marine product suppliers require mandatory dealer participation and manufacturers can refuse to sell to and can discriminate against a reseller if they do not adhere to their agreement, i.e., end-user warranties can be invalidated, product purchases denied and even legal action taken in some cases.
 

The Bottom Line:

As a wholesale distributor we are required to inform our dealers of these policies, but at CED Marine we go one step further and assist/educate our resellers in the completion and submission of MRP/MAP Program applications, which varies by manufacturer. At CED Marine we “play by the book”, and we believe that our dealers have integrity and want the best for their customers, including fair pricing and honest warranty claims, so we promote pricing policies and keep our dealers up to date on continually evolving requirements from our suppliers.

MAP & MRP APPLICATIONS & POLICIES​

MANUFACTURERDESCRIPTION/INFOACTION REQUIRED
ACRACR Authorized Reseller Application

ACR Authorized Reseller Policy
Complete/submit online reseller application, download and read policy.
FURUNOFURUNO Authorized Reseller Policy and ApplicationDownload and complete/submit reseller application and read policy.
FUSIONFusion Authorized Reseller Policy

Fusion Authorized Reseller Application
Download and complete/submit reseller application and read policy.
GARMIN_LOGOGarmin Authorized Reseller Policy and ApplicationDownload and complete/submit reseller application and read policy.
LUMITECHLumitec Map PolicyDownload and read policy.
NAVICO Authorized Reseller Policy and ApplicationComplete/submit online reseller application for Lowrance, Simrad and B&G products.
OceanLEDOceanLED MRP PolicyDownload and read policy.
Raymarine Authorized Reseller Policy and ApplicationDownload and complete/submit reseller application and read policy.
Seaview_LogoSeaview PYI - MAP PolicyDownload and read policy.
STANDARD_HORIZON_LOGOStandard Horizon MAP PolicyDownload and read policy.
Xantrex MAP PolicyDownload and read policy.